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CASSIES Gold: Iogo's big debut | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in February
15 hours ago by Strategy Staff

Sales took off, with Iögo hitting a 9.6% market share after only three months. To put this in context, Activia (which had a famously successful launch in 2004) took two years to hit 8%.

http://strategyonline.ca/2014/02/19/cassies-gold-iogos-big-debut/
 

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